ALTAIA Introduces WOO(E)D: A Fragrance of Timeless Desire

The art of attraction is as old as time itself. It’s a dance of intrigue, a whisper of closeness, and a promise of passion waiting to be awakened. Capturing this essence, ALTAIA—the distinguished Italian fragrance house named for A Long Time Ago in Argentina, where its founders’ love story began over 150 years ago—unveils its newest creation: WOO(E)D.

A fragrance that lingers like an unforgettable encounter, WOO(E)D is a symphony of rare woods, spice, and supple leather, blending the richness of tradition with the allure of modern seduction.

The Scent of Intrigue

At the heart of WOO(E)D lies a composition designed to captivate. The fragrance opens with the bright and aromatic bergamot, cardamom, and sage, leading into a sensual core of rock rose and fine Italian leather. The warmth of Atlas cedarwood and Palo Santo anchors the scent, creating a sweet, smoky, spicy, and smooth experience that leaves an unmistakable trail of longing and desire.

A Fragrance Born from Romance

Marina Sersale and Sebastián Álvarez Murena, ALTAIA’s founders, describe WOO(E)D as more than a scent—it is an invitation. “We woo because it is in our nature to desire closeness, to spark intrigue, to awaken passion,” they explain. “It’s about offering a glimpse of your soul that makes the other person linger just a little longer.”

Encased in an elegant, modernist bottle, WOO(E)D is a timeless expression of connection—one that evokes nostalgia while stirring the senses with the promise of something new.

WOO(E)D by ALTAIA: because desire is eternal.

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Photo by David Castillo