Relax Boldly in Tampa Bay

Unlock Tampa Bay, the heart of Florida’s Gulf coast. Discover active adventures, sky-high coasters, exotic wildlife, and authentic culture and cuisine… and enjoy it all at a relaxing pace. It’s the perfect union of exhilaration with relaxation, creating something we like to call The Tampa Bay Effect. 

In addition to The Tampa EDITION, the destination's first five-star hotel, Tampa Bay has seen an incredible hotel boom. The historic Floridan Palace Hotel, which opened in 1926, transformed into Hotel Flor as it joined the Tapestry Collection Hotels by Hilton following a major $30 million renovation. And just outside of downtown in the historic Hyde Park district, the brand-new Palihouse, a chic boutique hotel nestled right in the heart of Hyde Park Village, features 36 charming rooms and a European-style lobby bar that awaits guests' arrival.

Explore Tampa Bay's MICHELIN-recognized dining scene, including three Starred restaurants – Koya, Rocca, and Lilac. You can dine at more than 20 restaurants in Tampa Bay that are a part of the world's oldest and most renowned restaurant rating system. The Water Street district offers new dining options, such as Boulon Brasserie, The Pearl, Small Giant, and Predalina. Now, Ash is emerging as a full-service Italian-inspired concept led by Chef Ferrell Alvarez. Adding to downtown Tampa’s growing foodie haven, is Beacon, the tallest rooftop lounge in Tampa on the 27th floor of the JW Marriott Tampa Water Street, invites guests to enjoy a captivating experience with meticulously crafted cocktails and mouthwatering dishes. Find your guide to dining in Tampa Bay with the newest Tampa’s Table, a cookbook that allows you to peek into our evolving culinary scene.

Adrenaline junkies rejoice and take on new heights at Busch Gardens® Tampa Bay's Serengeti Flyer. The 105-foot swing ride is the world's tallest and fastest ride of its kind! The new ride will be joined by Phoenix Rising, making its debut in the Spring of 2024 as the park's first coaster to feature on-board audio, enhancing the ride experience with a one-of-a-kind soundtrack, and an exhilarating array of twists, turns. At ZooTampa at Lowry Park, visit Stingray Shores, a new interactive stingray habitat where guests can touch and feed stingrays. The Florida Aquarium debuted its MORPH'D gallery, a 3,700-square-foot exhibit hall featuring a range of perfectly evolved animals, interactive exhibits, and multimedia experiences. This gallery marked the completion of the first of three phases of the aquarium's expansion plan​​.