This holiday season, Hilton and Universal Pictures invite travelers, fans and movie lovers alike to experience the magic of Oz with a spectacular, spellbinding suite at New York Hilton Midtown, where they can ‘Stay Like’ Wicked in celebration of the upcoming film’s release. With Universal Pictures’ new cinematic event arriving in theaters on Nov. 22, 2024, guests can enter the world of Wicked with a stay crafted to bring the magic of the film to life.
Setting the Scene
Starting today, fans can book an enchanted New York City getaway between Nov. 21 and Jan. 5, 2025, by visiting Hilton.com/StayLikeWicked. Whether planning to arrive via bubble or broom, guests can step into this wickedly beautiful suite at New York Hilton Midtown that takes them on a journey along the yellow brick road. An enchanting entrance will delight guests upon arrival, featuring Emerald City-inspired wallpaper and a custom-designed door, evoking the magic of Wicked. A custom entry portal transports guests to a sophisticated living area styled after the Wizard’s Throne Room and the art deco aesthetic of the Land of Oz with no tulip left unturned, from the cozy beverage bar to the gilded green accents throughout.
Once inside the suite’s bedroom, pink goes good with green as guests are surrounded by fantastical décor inspired by the film’s central characters, Elphaba and Glinda. In the film, their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
Elphaba’s side takes cues from Shiz University’s enchanted forest, positively green and moody, with tree branches twisting around the headboard and piles of enchantment books. Glinda’s side is a perfectly pink wonderland with custom wallpaper featuring a design straight from the movie and a cherry blossom tree canopy over the comfortable Hilton Serenity mattress.
“We look forward to welcoming fans to the Land of Oz in our ‘Stay Like’ Wicked suite, where they can fully immerse themselves in the powerful story of Universal Pictures’ Wicked,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “This collaboration seamlessly blends the magic of the highly anticipated film with our signature Hilton hospitality to create an unparalleled experience for our guests that goes beyond the room itself. We’re always looking for meaningful ways to engage our Hilton Honors members and new-to-Hilton travelers, and this opportunity allows them to be a part of one of this year’s biggest cultural moments while experiencing the best of a Hilton stay.”
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Beyond the captivating decor of the suite, Hilton’s signature hospitality is infused in every aspect of the immersive ‘Stay Like’ experience. Throughout their stay, guests can enjoy magical surprises and unexpected touches to evoke the wonder of the film. A hidden beverage bar will pop up behind a custom-built bookshelf inspired by the Wizard’s Throne Room and Shiz University. Guests can enjoy a bespoke in-room happy hour, complete with signature green and pink cocktails inspired by Elphaba and Glinda. And to start their morning on an extra fantastical note, guests can look forward to a special delivery from a mystical floating balloon, filled with breakfast pastries and other delights.
Up to four guests can unlock the magic within the ‘Stay Like’ Wicked suite and enjoy staying in the heart of midtown Manhattan, the perfect way to celebrate the movie and the holidays with friends and family. The 625 sq. ft. suite also includes access to the hotel’s Executive Lounge, which offers light bites.
During and after their stay, guests can take in the enchantment of the suite with Wicked takeaways, including a whimsical backpack from the Wicked x Béis luggage collection, Wicked-inspired Beekman 1802 pampering products, OPI x Wicked nail polish collection, premium Hilton products to enhance the stay and special treats for younger fans. Of course, the stay wouldn’t be complete without Fandango Movie Tickets to see the film on the big screen.
“The ‘Stay Like’ Wicked suite is an opportunity to truly transform the New York Hilton Midtown experience for fans this holiday season,” said Mark Sanders, general manager, New York Hilton Midtown. “This suite brings the story of Wicked off the big screen and into our hotel, creating an immersive, one-of-a-kind stay. From the enchanting décor to the special themed touches, guests will feel like they have stepped right into the Land of Oz, making their stay unforgettable.”
Hilton invites guests to “Stay Like” their favorite pop culture icons with a series of immersive, themed suites across its portfolio of award-winning brands. As found in Hilton's 2025 Trends Report, ultra-decked-out themed guest rooms and suites, inspired by both pop culture entertainment and nostalgia, rose in popularity in 2023 and 2024 and are expected to strengthen next year. Get a sneak peek or book the ‘Stay Like’ Wicked suite at Hilton.com/StayLikeWicked. To learn more about Hilton Hotels & Resorts, visit stories.hilton.com.
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